Course Descriptions

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SurvMeth 632

Cognition, Communication, and Survey Measurement
Instructor(s): Fred Conrad
Term: Fall
3 credits (Measurement & Questionnaire Design course)

Survey data are only as meaningful as the answers that respondents provide. Hence, the processes that underlie respondents' answers are of crucial importance. This course draws on current theorizing in cognitive and social psychology pertaining to issues such as language comprehension, information storage and retrieval, autobiographical memory, social judgment, and the communicative dynamics of survey interviewing, to understand how respondents deal with the questions asked and how they arrive at an answer.

Prerequisites: None