Course Descriptions

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SurvMeth 630

Questionnaire Design and Evaluation
Instructor(s): Ting Yan
Term: Winter
3 credits (Measurement & Questionnaire Design course)

This course focuses on the development of the survey instrument, the questionnaire. Topics include wording of questions (strategies for factual and non-factual questions), cognitive aspects, order of response alternatives, open versus closed questions, handling sensitive topics, combining individual questions into a meaningful questionnaire, issues related to question order and context, and aspects of a questionnaire other than questions. Questionnaire design is shown as a function of the mode of data collection such as face-to-face interviewing, telephone interviewing, mail surveys, diary surveys, and computer-assisted interviewing.

Prerequisites: None