Norbert Schwarz

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Research Professor, ISR; Charles Horton Cooley Collegiate Professor of Psychology, LS&A; Professor of Marketing, Ross School of Business

Schwarz received a PhD in psychology and sociology from the University of Mannheim, Germany, and formerly held affiliations with the University of Heidelberg, Germany, and Zentrum fuer Umfragen, Methoden, und Analysen (ZUMA) in Mannheim. His research interests focus on human judgment and cognition, including the interplay of feeling and thinking, the socially situated and embodied nature of cognition, and the implications of basic cognitive and communicative processes for public opinion, consumer behavior and social science research.



Selected publications related to survey methods

Schwarz, N., Oyserman, D., & Peytcheva, E. (2010). Cognition, communication, and culture: Implications for the survey response process. In J. A. Harkness, M. Braun, B. Edwards, T.P. Johnson, L. Lyberg, P. Ph. Mohler, B.E. Pennell, & T.W. Smith (eds.), Survey methods in multinational, multiregional and multicultural contexts (pp. 177-190). New York: Wiley.

Schwarz, N. (2010). Measurement as cooperative communication: What research participants learn from questionnaires. In G. Walford, M. Viswanathan, & E. Tucker (eds.), The SAGE handbook of measurement (pp. 43-59). Thousand Oaks, CA: Sage.

Bless, H., & Schwarz, N. (2010). Mental construal and the emergence of assimilation and contrast effects: The inclusion/exclusion model. Advances in Experimental Social Psychology, 42, 319-374.

Schwarz, N., Kahneman, D., & Xu, J. (2009). Global and episodic reports of hedonic experience. In R. Belli, D. Alwin, & F. Stafford (eds.), Using calendar and diary methods in life events research (pp. 157-174). Newbury Park, CA: Sage.

Krueger, A., Kahneman, D., Schkade, D., Schwarz, N., & Stone, A. (2009). National time accounting: The currency of life. In A. Krueger (ed.), Measuring the subjective well-being of nations: National accounts of time use and well-being (pp. 9-86). Chicago: Chicago University Press.

Kahneman, D., Krueger, A. B., Schkade, D., Schwarz, N., & Stone, A. A. (2004). A survey method for characterizing daily life experience: The Day Reconstruction Method (DRM). Science, 306, 1776-1780.

Schwarz, N. (1999). Self-reports: How the questions shape the answers. American Psychologist,54, 93-105.