July 21-24, 2025, 12:00pm-4:00pm EDT
Participants should have prior knowledge of questionnaire design before attending.
This course is designed to follow on from Introduction to Questionnaire Design or Designing and Writing Questions for Surveys: Guidelines and Recommendations. Now instead of looking at question comprehension from a cognitive side, the linguistic side will be explored including online tools. Factual questions will be revisited but with the goal of exploring different types of respondent memory problems. Solutions include basic aids to improve memory and alternative methods: decomposition, calendars, event history calendars, internet enabled devices, wearables, apps and sensors, and additional tasks on mobile phones. Also covered are the effects of telescoping and quasi-facts. Subjective questions will be revisited to understand attitude consistency and inconsistency and to cover the popular topic of satisfaction and other customer experience metrics. Alternatives methods to attitude measurement will also be covered: factorial surveys and multi-item scales. The course concludes with multi-cultural issues raised by Rincón and a mini appendix on ways to translate survey questions and evaluate the translation. The course will be interactive with the goal of making it as close to in-person training as possible. There also will be workshops throughout. Pamela is happy to chat with participants about their own questionnaires.
Pamela Campanelli is a survey methods specialist, chartered statistician, fellow of the academy of social sciences and an international trainer, researcher and consultant who runs her own business (
http://www.thesurveycoach.com/). Her background is in social statistics, survey methodology, and psychology with a special interest in the study of survey error and data quality focusing on questionnaire design, question testing strategies, interviewing techniques, sampling and weighting, survey analysis, and mixed-mode designs. In addition to providing consultancy, conducting research, writing papers, reviewing for journals, advising committees, Dr. Campanelli’s focuses on providing training courses. She is committed to high quality learning. She believes in delivering courses that are lively and engaging, foster an informal and interactive atmosphere, communicate concepts in a straightforward and accessible way, illustrate the material through the use of ‘real life’ examples, and provide workshops to put theory into practice.
The
Summer Institute in Survey Research Techniques provides rigorous and high quality graduate level training in all phases of survey research. The noncredit courses are open to all. The courses are live online via Zoom.
Registration and
payment are required.
Course fees are based on the total number of hours assigned to each course, the hours are listed on the course description. The
2025 schedule lists additional courses. If you have any questions regarding the application process, please use the
online contact form or email the Summer Institute at
[email protected] .
